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Veneka 2.0, Bending Reality and Boredom

Nov 16, 2022

Hi Friends,

How are you? My sincerest wish is that you are healthy, filled with joy and excited about the last few weeks of 2022. Of all the things I do at Veneka, writing this letter is my most cherished activity and during my last note, I shared that Veneka was at a pivotal crossroads. I'm thrilled to circle back with what we built and rebuilt. I forbade myself from writing and curating another Conscious Edit until we got to Veneka 2.0, and I’m overjoyed to pick up my pen again. 

We re-engineered the guts of our business. It felt like steering a ship while building a new engine out in the open ocean. We built A.I. and computer vision assisted styling technology to support stylists in nailing your style. We created a new customer profile to give stylists better access to your past feedback, wardrobe items and Veneka purchases so that your curations remain cohesive and your closet is high-functioning every time you buy from us. We hired new stylists and created new training tools to on-board them. Your stylist now adds items to your cart in your size so that editing and shopping are a breeze. We’ve introduced live chat for styling sessions and new alerts about your capsules. We’ve added new brands and are using A.I. to speed their integration process. All this and more on a miniscule team and budget.

We have a rich selection of elevated treasures that make a meaningful, positive impact on our planet and global community. We launched e-commerce to showcase these sustainable, ethical, cruelty-free and capsule worthy pieces. We're going to launch our holiday gift guide soon too. 

I've never been prouder of Veneka's ability to deliver our vision to transform the world, one closet at a time. Our work is far from over and with your continued feedback and support, I’m confident we can continue to improve for you. 

I want to say a special thank you to those of you who have helped us improve by taking our survey, writing back to me with feedback, speaking to me 1:1 and sharing words of encouragement. You honor me, the team and the ideal of a more sustainable and equitable future.

Over these past months, I spent mindshare improving how I work and taking stock of my personal notions and systems for success. I realized that up-leveling Veneka meant up-leveling myself. Paradoxically, I learnt the value of boredom in generating new ideas, letting current ideas mingle and thinking differently. Mindset is everything and unpacking subconscious patterns is critical in entrepreneurship. I'm in the middle of Victoria Song's Bending Reality, chewing on it slowly and letting it change me as I go. I’ve realized that our capacity for growth is directly related to our awareness of our thoughts and emotions. Insight is the seed of all change and enlightenment.

What has been inspiring or growing you these past months? 

With gratitude for being on this journey with you,

Shivika CEO & Founder, Veneka

P.s., you can reach me at or anytime on Twitter or Instagram 

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About the author

Shivika Sinha is the CEO & Founder of Veneka. She's an award-winning social entrepreneur on a mission to transform business into a force for good. Visit Meet Our Founder & CEO to read her story.

Read more from Shivika:

"The Shared Experience of All Women"

"10 Days of Silence & Meditation: What I Learnt & Why I did Vipassana"